5 ideas to present cold products to increase summer sales

Summer is one of the most important times for hospitality: full terraces, tourists, and constant consumption of drinks and cold products. But to stand out from the competition, it’s not enough to have good products; you must present them correctly in refrigerated showcases, display cabinets, and beverage coolers.

At MBH - Maquinaria Bar Hostelería, we offer 5 practical ideas to make your cold products irresistible this summer and boost your sales.

1️⃣ Make the most of your showcase LED lighting

Lighting plays a decisive role in customer perception. Refrigerated showcases with LED lighting enhance product colors and freshness:

• Cakes show details and textures better.
• Juices and smoothies appear brighter and more vivid.
• Ice creams highlight their creaminess.

MBH Tip: Always choose industrial refrigerated showcases with cool white LED lighting to enhance freshness without altering natural colors.

Discover now our MBH refrigerated showcases.

2️⃣ Visual order: the art of "less is more"

A common mistake is overloading the showcases. The key is visual balance:

• Few units, well placed.
• Arranged in levels and heights.
• Grouped by product type.

A clean and organized showcase transmits freshness, order, and hygiene. It also helps customers make quick decisions.

Visit now our industrial display refrigerators ideal for optimizing space.

3️⃣ Play with product colors

Summer is full of vibrant colors, which should be reflected in your display:

• Fresh fruits: strawberry, kiwi, mango, blueberries.
• Natural smoothies and juices.
• Desserts with colorful, fresh toppings.

MBH Tip: Always place the most visually appealing products at eye level to attract attention and encourage impulse sales.

Take a look at our industrial refrigerated cabinets perfect to showcase your offer.

4️⃣ Always optimal temperature

Never neglect the internal temperature of the equipment. A wrong setting can affect product quality:

• Adjust the specific temperature for each type of food.
• Avoid frequent door openings.
• Carry out preventive maintenance before the high season.

MBH equipment offers precise and efficient control even on the hottest summer days.

5️⃣ Visual offers and summer promotions

The showcase not only displays the product, it also communicates:

• Seasonal promotions: "2x1 on smoothies", "Ice cream of the day", "Refreshing pack".
• Small, discreet signs inside or near the showcase.
• Offer changes depending on the time of day (e.g. afternoon heat specials).

The visual message sells as much as the product displayed.

Conclusion

A good summer display can significantly boost your business sales. At MBH - Maquinaria Bar Hostelería we offer the most efficient and attractive industrial refrigeration equipment to maximize your summer results.